Brazilians vs. environmental protection efforts
About the project
Why should market researchers limit themselves to just survey data?
Designed as a mini-report, this social media post combines survey data from Pew with deforestation data from the Brazil National Institute for Space Research. The post dives deeper into the assessment by Pew authors that increased deforestation rates were associated with increased dissatisfaction with environmental protection.
An increase in deforestation is visualized both with the trendline going up, as well as the underlying image switching from vegetation to dirt.
The CTA at the end encourages the viewer to read the full article.
Data sources
Instituto Nacional de Pesquisas Espaciais, Pew Research
Tools
Adobe Illustrator