How to write the NPS question the right way

About the project

A straightforward yet sophisticated cheat sheet for writing the most popular of CX metrics—the NPS survey question.

In the visual, the NPS question's content is broken up into thematic blocks, covering some of the most common variations and applications. Unlike most online content on the subject, this piece highlights the original recommendations from the metric's creator.

Data source

Harvard Business Review, "The One Number You Need to Grow" by Frederick F. Reichheld (2003)

Tools

Microsoft PowerPoint

Category
cheatsheet